Engaget Summary (2023-05-15 11PM)

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Tech

Source: Peacock will exclusively stream one NFL Playoff game

Summary
Peacock will exclusively livestream the first-ever NFL playoff game on January 13th, 2024. Only viewers in local markets of the two competing teams will be able to watch it on a local TV channel outside of Peacock. NFL chief operating officer expects it to be “transformative for sports on digital,” with more proceedings potentially exclusively accessible via streaming.

Fact

  • 💻 The first-ever exclusive livestreamed NFL playoff game will air on Peacock during the first playoff weekend, January 13th, 2024.
  • 🏈 Only viewers in the local markets of the two competing teams will have access to the game outside of Peacock.
  • 💰 The one-game deal between Peacock and the NFL cost around $110 million.
  • 📈 The NFL expects to continue making one of its wild card games exclusively accessible via streaming in the future if the 2024 game performs well for Peacock.

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