Source: How I helped Pfizer think through the ethics of Viagra 25 years ago
Summary
A new memoir details how the University of Pennsylvania ethicist was approached by Pfizer to consult on the ethical hazards of creating, developing, and marketing a new erectile dysfunction drug in advance of its release to market. The book discusses how the fear of ethical issues, particularly those surrounding sex, informed Pfizer’s experimentation with various groups and cultures and how the philosopher’s input helped to shape the product’s eventual campaign.
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